Our Founder Chimeren Peerbhai took part as an “ideas person” and product/project manager at Tesco Labs Health 48 Hour Hackathon. She pitched a concept and managed team (won most enthusiastic reward) to build an app that used gamification, location beacons and personalisation to remind, reward and educate consumers for making healthier choices.
Hackathon Description
WHEN: September 2014
WHERE: Tesco 48 hour Hackathon at Rainmaking Loft, London UK
ABOUT: Tesco asked developers, designers and marketers to take part over a weekend to come up with the best health-themed innovation to improve their service for customers.
The challenge was to develop ideas on how Tesco could:
• help customers to easily make healthier food choices in store and online
• share with customers their data to help them understand their own behaviour and increase their awareness about healthy food and healthy living
• show customers how they compare with others like them, others near them, their friends and family, or wider regional or national averages
• help customers connect with other customers to share stories, tips, advice etc
• educate customers about healthy living and healthy food in an innovative way
• help customers track/share/find out more about what they’re buying and eating
• explore how the ‘internet of things’ might help our customers live healthier lives
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