Description

Our Founder Chimeren Peerbhai wrote her MBA dissertation in early 2014 about Identifying an effective entryway for wearable technology diffusion through the tourism industry. She’s now made the paper freely available on Slideshare and discusses how wearable technologies offer significant implications as a new marketing channel, however the technology has to overcome multiple barriers to gain mainstream adoption. This research explored perceptions of strength for these barriers and the possibility that early market conditioning during tourism, could accelerate the adoption cycle.

Publication

WHEN: 2014

WHERE: University of Westminster MBA, London 

ABOUT: MBA Dissertation, Distinction 

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